Elevate Strengths — Privacy Policy

 Last updated: December 13, 2025  Effective date: December 13 2025

 

This Privacy Policy explains how Elevate Strengths (“Elevate Strengths,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit our website, contact us, purchase services, or participate in our coaching, workshops, keynotes, and team programs.

Plain-language note: If you are participating in a program sponsored by your employer or another organization, please read Section 8 (Organization‑Sponsored Programs & Team Sessions) carefully.

1) Who we are

Elevate Strengths is a Canadian small business (sole proprietorship) that provides strengths-based coaching, facilitation, learning experiences, and related services.

Privacy contact (Privacy Officer):
Trevor Hubert
Email: trevorhubert@elevatestrengths.com
Website: elevatestrengths.com

2) What personal information we collect

We may collect the following categories of personal information, depending on how you interact with us:

A. Identity & contact information

  • First name and last name

  • Email address

  • Organization / team affiliation, role, and related professional details (if applicable)

B. Program participation information

  • Registration and attendance details (e.g., session sign-ups)

  • Pre‑work, assignments, reflections, action plans, worksheets, chat responses, and other materials you submit as part of your learning or coaching experience

  • Feedback and evaluation responses

 C. CliftonStrengths®‑related information

  • CliftonStrengths results you choose to share with us (e.g., Top 5 or Full 34 themes)

  • Related strengths-development notes and materials you provide during coaching or programming

Important: Your CliftonStrengths results and personal reflections can be sensitive. We treat this information with enhanced care and use it only as described in this policy.

D. Website and technical information

When you visit our website, we (and service providers that help us run the site) may automatically collect:

  • Device and browser information

  • IP address and approximate location (e.g., city/region)

  • Pages viewed, links clicked, time spent, and referring/exit pages

  • Cookies or similar technologies (see Section 10)

E. Information we do not intend to collect

We do not intentionally collect:

  • Government-issued identification numbers

  • Payment card information (if payments are processed through a third-party processor, we do not receive full card details)

  • Health information (unless you voluntarily share it)

If you provide sensitive information beyond what is needed for the services, you do so voluntarily.

3) How we collect personal information

We collect personal information when you:

  • Submit a form on our website

  • Email us, message us, or otherwise communicate with us

  • Register for, attend, or participate in a session, program, coaching engagement, or consultation

  • Complete intake forms, pre‑work, assignments, surveys, or evaluations

  • Share your CliftonStrengths results with us

We may also receive limited information from third-party platforms you use to interact with us (e.g., scheduling, video conferencing, learning tools), subject to your settings and those providers’ privacy practices.

4) Why we collect personal information (purposes)

We collect, use, and retain personal information for purposes such as:

  • Providing and delivering our services (coaching, facilitation, workshops, learning experiences)

  • Administering programs (registration, logistics, materials, attendance)

  • Preparing for sessions (reviewing pre‑work, assignments, and CliftonStrengths information you provide)

  • Supporting your development (coaching notes, follow-up resources, action planning)

  • Communicating with you (responding to inquiries, scheduling, program updates)

  • Improving our services, materials, and client experience

  • Meeting legal, regulatory, and tax/accounting requirements

  • Protecting our business, clients, and participants (e.g., preventing fraud, maintaining security, enforcing agreements)

5) Consent

We seek meaningful consent for the collection, use, and disclosure of personal information.

Depending on context, your consent may be:

  • Express (e.g., you check a box, sign an agreement, submit a form stating you agree, or clearly authorize sharing), or

  • Implied (e.g., you contact us to request information and we respond using your email address).

Withdrawing consent

You can withdraw consent at any time, subject to legal or contractual restrictions.

 6) How we use CliftonStrengths® information

If you provide CliftonStrengths results (Top 5 or Full 34), we may use them to:

  • Prepare for and deliver coaching, facilitation, and learning experiences

  • Support your understanding and application of strengths concepts

  • Facilitate discussions, activities, and team development processes

  • Provide individualized or team-based feedback (as appropriate and as authorized)

We do not sell your CliftonStrengths information.

7) When we disclose personal information

We may disclose personal information in the following circumstances:

A. Service providers

We may share personal information with trusted third-party service providers that help us operate our business, such as:

  • Website hosting and website analytics

  • Scheduling/booking tools

  • Email and file storage services

  • Virtual meeting platforms

  • Survey or forms tools

  • Payment processors (as needed to complete transactions)

Service providers are only given the information they need to perform services for us, and we expect them to protect it.

B. Legal and safety reasons

We may disclose personal information when we believe in good faith that disclosure is necessary to:

  • Comply with applicable laws, court orders, or lawful requests

  • Protect the rights, property, or safety of Elevate Strengths, our clients/participants, or others

  • Prevent or investigate fraud, security issues, or misuse

 C. Business transactions

If our business is involved in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate protections.

8) Organization‑Sponsored Programs & Team Sessions (sharing with leaders/colleagues)

If you participate in a session or program that is sponsored, arranged, or paid for by your employer or another organization (“Sponsor”), additional information-sharing may apply.

 What may be shared

Unless we state otherwise in writing for a particular engagement, and only where you have authorized it, we may share with the Sponsor (and Sponsor-designated leaders/colleagues) information such as:

  • Your participation/attendance and completion status

  • Pre‑work or assignment submissions and outputs

  • Your CliftonStrengths themes (Top 5 and/or Full 34) that you provide to us

  • Learning reflections, action commitments, or key takeaways that you submit as part of the program

How authorization works

  • For organization-sponsored programs, we typically ask for express authorization (for example, a checkbox in an intake form or written confirmation) confirming that you permit Elevate Strengths to share your strengths themes and applicable assignment/pre‑work information with your Sponsor and with relevant leaders and/or cohort members.

  • If you do not authorize this sharing, you may still be able to participate, but certain team-based activities and reporting may be limited. In some cases, the Sponsor may require sharing as a condition of participation (we will communicate this clearly when applicable).

What we share instead when possible

When appropriate, we may also provide the Sponsor with aggregated or de‑identified insights (e.g., group patterns and themes) to support team learning while minimizing individual disclosure.

 9) Retention (how long we keep information)

We keep personal information only as long as necessary to fulfill the purposes described in this policy, including:

  • Delivering services and follow-up support

  • Maintaining appropriate business records

  • Meeting legal, tax, and accounting obligations

When information is no longer needed, we will delete, anonymize, or securely destroy it, where reasonable and appropriate.

10) Cookies and analytics

Our website may use cookies and similar technologies to:

  • Help the site function properly

  • Understand site usage and improve content

  • Measure the effectiveness of marketing or communications

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some site functionality may be affected if cookies are disabled.

11) Safeguards (how we protect information)

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information, such as:

  • Access controls and password protection

  • Use of reputable cloud services with security features

  • Limiting access to information on a “need-to-know” basis

  • Secure disposal practices

No method of transmission or storage is 100% secure. If you believe your interaction with us is no longer secure, contact us immediately.

12) Cross‑border processing and storage (outside Canada)

We may use cloud-based tools and service providers that store or process information on servers located outside of Canada (including in the United States or other jurisdictions). As a result:

  • Your information may be subject to the laws of the jurisdiction where it is stored or processed, and

  • Government, courts, or law-enforcement agencies in those jurisdictions may be able to access it under local laws.

We take reasonable steps to require service providers to protect personal information and to handle it in a manner consistent with this policy.

13) Your rights (access and correction)

You may request access to the personal information we hold about you and request corrections, subject to limited exceptions permitted by law.

To request access or correction, email: trevorhubert@elevatestrengths.com

14) Email communications

We may send you emails that are:

  • Transactional (e.g., session details, invoices, resources, follow-ups), or

  • Optional marketing/updates (e.g., new workshops, learning opportunities)

You can unsubscribe from optional marketing emails at any time using the unsubscribe link (if provided) or by emailing us.

15) Third-party links

Our website or materials may link to third-party websites or tools (including Gallup and other platforms). Their privacy practices are governed by their own policies. We are not responsible for third-party privacy practices.

16) Children’s privacy

Our services are intended for adults and professional audiences. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us personal information, contact us and we will take steps to delete it.

17) Changes to this policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date at the top of this page. Material changes will be communicated in a reasonable manner (for example, by posting a notice on our website).

18) Contact us

If you have questions, requests, or concerns about privacy, contact:

Trevor Hubert (Privacy Officer)
Email: trevorhubert@elevatestrengths.com
Website: elevatestrengths.com